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Effective testimonial interviews are more about engaging in a meaningful conversation rather than conducting an interrogation. In this article, we'll walk you through essential tips, drawn from over 20 years of experience interviewing all types of stakeholders, to ensure your interviews are successful and authentic.

In the corporate and industrial sectors, a tailored video strategy can effectively guide prospects through the various stages of the marketing funnel. Different types of videos, from testimonials to detailed case studies, can serve distinct purposes in optimizing engagement and driving conversions.

Embrace the efficiency and creativity that a curated visual library offers. By building and maintaining a cohesive collection of high-quality visuals, you’ll be ready to share compelling stories that resonate with your audience, all while maintaining cost-effectiveness. With a well-thought-out visual storytelling strategy, your brand can achieve significant savings and drive impressive business results.

Discover why an ongoing video storytelling strategy outperforms a one-time corporate film. Learn how continuous video content can boost engagement, improve SEO, and drive lasting business outcomes for the energy, construction, and industrial sectors. Get started with Brandtales today!

Making the right call on who should create your company’s video is crucial. As someone who’s been both a videographer and now part of Brandtales, I’ve seen how the choice can impact the final outcome in terms of value, not just expense. Let's break it down.

Incorporating a multicultural video and photo team into your corporate storytelling efforts is not just a step towards inclusive representation; it's a strategic move that can elevate your content to resonate globally.