Step-by-Step: Planning Your Corporate Video Production Project

Different Video Production Equipment

When it’s time to create powerful corporate videos, having a meticulous plan is vital. At Brandtales, our extensive experience and deep expertise in visual storytelling are here to guide you. With years of practical experience in the energy, construction, and industrial sectors, we ensure your video is not only impactful but also meets your business goals.

As video production experts, we know the nuances involved in crafting compelling narratives. Here’s our comprehensive guide to planning your next corporate video production project, developed through successfully delivering numerous campaigns for our clients.

Step 1: Define Your Objectives

Define Your Video’s Purpose

Every great video starts with a clear purpose. Are you aiming to educate your audience about a new energy technology, or perhaps you’re showcasing your company’s environmental initiatives? Define this early on. Remember, clarity is key.

Identify Your Target Audience

Having worked extensively with B2B clients, we’ve seen that understanding your target audience is fundamental to a successful video. Your audience could range from internal stakeholders to the general public. Each group requires a different approach. For example, a video intended for industry experts can use more technical language than one aimed at the general public.

Set Measurable Goals

What does success look like for your project? Is it a certain number of views, or more engagement from stakeholders? Setting specific, measurable goals guides your project and provides a benchmark for success.

We recommend setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). For instance:

  • Boost website traffic by 15% within three months.
  • Generate 25 qualified leads within six weeks post-launch.

These goals will not only guide your project but also provide metrics to evaluate success.

Step 2: Concept Development

Create a Compelling Story

Our experience has shown that the best corporate videos tell a story rather than merely promoting a product. Highlight your company’s journey, customer success stories, or innovative milestones in a relatable manner.

Why Storytelling Matters?

  • Emotional Engagement: Humans are hardwired to respond to stories. A well-told story can capture attention and make your message memorable.
  • Authenticity: Stories rooted in real experiences promote authenticity, building trust with your audience.
  • Clarity and Purpose: A compelling narrative clarifies complex messages, making them accessible and engaging.

What will resonate with your audience? A memorable video begins with a strong concept. Our experience has shown that the most compelling corporate videos highlight authentic stories. This could be your company’s journey, customer success stories, or innovative milestones. For instance, sharing a story about a project that overcame significant challenges not only highlights your company’s strengths but also humanizes your brand.

Step 3: Budget Planning

Budget planning is a pivotal aspect of any corporate video production project.

Rate-Cards vs. Bespoke pricing

Every video production is unique, tailored specifically to the client’s objectives, audience, and narrative. At Brandtales, we’ve come to understand that a one-size-fits-all pricing approach simply doesn’t work.

Rate cards, with their fixed pricing structures, often fail to account for the nuances and specific requirements of individual projects, leading to either over-budgeting or under-delivering. By focusing on bespoke pricing tailored to each project’s unique demands, we ensure that resources are allocated effectively, driving the best possible outcomes for our clients.

Types of Bids

To ensure you get the most value for your investment, it’s essential to understand the different types of bids available—namely, firm bids and cost-plus bids.

Firm Bids

Firm bids offer a fixed price based on the initial project scope, providing cost predictability and reducing financial risks. This approach ensures a well-defined project scope, making it ideal for projects where budget certainty is a priority. However, it requires very detailed planning upfront and leaves little room for flexibility if the project scope changes.

Cost-Plus Bids

Cost-plus bids offer greater flexibility by outlining a base cost and reimbursing additional expenses as they arise, typically with a markup for the production company’s profit. This approach allows for adjustments in the project scope as needed and provides transparency into actual costs, which can be beneficial for complex projects. While this method enables high quality deliverables without cutting corners, it also introduces budget uncertainty, as final costs can exceed initial estimates, requiring diligent expense tracking.

Step 4: Distribution and Promotion

Marketing Strategies

The journey doesn’t end after the final cut. Don’t just release your video into the wild. Plan a marketing strategy. A well-devised launch can maximize visibility and impact.

Choosing the Right Platforms

Where will your video live? Your company website, social media, industry conferences? Each platform can reach a different segment of your audience.


Planning a video production project, especially in a field as complex as the industrial sector in Houston, requires careful thought and execution. But the payoff is worth it. A well-made corporate video can captivate an audience like nothing else. It can break down barriers, enlighten, and inspire. So, roll up your sleeves and start planning. The world needs to see your story.

Ready to Start Your Project?

Contact us today to discuss your corporate video production needs. Let’s create something extraordinary together.

Picture of Salvador Garza
Salvador Garza

Salvador is a visual storyteller with 25+ years of creative professional experience that includes producing, directing, photographing and editing high-profile corporate films, annual reports, and major political campaigns. He is an Apple Certified Trainer and Adobe Certified Instructor with extensive experience in digital media workflow consulting.

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Based in Houston, TX (USA) we excel in creating corporate videos that resonate with your audience, blending innovative storytelling with technical expertise to highlight your business achievements.

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